This module continues to build on the fundamentals of eCommerce and provides students with an overview of the key concepts and fundamentals to take a business online. This module addresses the infrastructure required and getting started, setting the right priorities  before launching an eCommerce business, selecting the right technology for the business, ongoing challenges that an eCommerce business might face, facilitating online transactions, the different online payment methods and systems, and concluding with a practical approach to eCommerce. 

This module focusses on the marketing side of the eCommerce business and provides students with an outline of the key concepts to promote a business online. This module deals with the importance of developing a marketing and digital plans that will be used to guide the business in establishing the correct strategy and identifying the most appropriate goals and objectives. This module also provides greater detail to how a business can drive customer traffic to the eCommerce website, use search engine optimisation, promote through digital marketing and social media, use affiliate marketing and explore the different types of digital media channels. 

A fundamental part of an eCommerce business is the concept of delivering the products to the customer in an efficient manner. It focuses on the importance of putting the customer at the centre of the business, ensuring that any management decision is made with the customer’s best interests. This module addresses the intricate and complex product design process and development, order fulfilment, logistics and distribution, understanding the ‘always connected’ consumer, integrating sales channels into a seamless experience and customer relationship management.

This module introduces students to the concepts of cross-border trading and is particularly relevant to students interested in setting up their own online business focused on winning an international clientele. The module guides students through the international frameworks and structures that impact international commerce. It provides an overview which will enable them to better understand international legislation on eCommerce, the digital single market concept, the requirements for an international strategy, international logistics and distribution, harmonisation of VAT and tax in the EU, and regional and national cultures. 

This module presents students with the concepts of content design and development. It focuses on giving students a basic understanding of the various key elements that need to be carefully integrated to develop and deliver a modern user friendly website. It provides the necessary information to enable students to better understand the importance and relevance of digital photography and photo manipulation, videography and audio script writing, the concept of the message as the medium, how to define the audience and the customer journey. 

This module provides students with an overview to the importance of big data as the combined collection of traditional and digital data from inside and outside the organisation. It shows how big data has allowed businesses to have access to significantly larger amounts of data, all combined and packaged for analysis. This data offers useful and interesting insights businesses, as owners can extract information from big data to study trends that will help them increase their customer base and streamline operations for success. This module outlines these concepts and illustrates how eCommerce businesses can analyse, understand and use online data. It guides students to understand better the concept of analytics, how to increase conversion rates, benchmark performance, digital marketing analytics, big data and business intelligence.